Published on 24/06/2014

Societe Generale Private Banking appoints new CEO and Commercial Director of Middle East.

Societe Generale Private Banking has appointed Gonzague de Cerval as Chief Executive Officer and Commercial Director of Societe Generale Private Banking Middle East. He replaces Eddy Abramo, who has left the Group to pursue other career opportunities.

Based in Dubai, Gonzague de Cerval will be responsible for pursuing the overall growth strategy of the private bank in the Middle East, which serves high and ultra high net worth clients of the Gulf Cooperation Countries from its offices located in Dubai and Abu Dhabi. As CEO, he reports to Yves Thieffry, CEO of Societe Generale Private Banking (Suisse), and the member of the executive committee of Societe Generale Private Banking with responsibility for supervising these activities in the Middle East.
Previously Head of the Societe Generale Representative Office in Abu Dhabi from 2010 to 2011, Gonzague de Cerval has extensive knowledge of the region and will contribute to further strengthening the business in this zone, which has a high development potential for the private bank. Societe Generale Private Banking Middle East continues to work closely with Societe Generale group’s Corporate and Investment Banking teams which are also present in the region. Bringing together this complementary expertise will be at the heart of the Group’s regional strategy and the solutions which will be offered both to corporate and institutional clients as well as to private clients.