The London Tube flying Societe Generale's colours


As of 18 May for a period of six months, Societe Generale branding will be displayed on the Waterloo & City underground line serving the City; one in five trains will feature advertising displaying the colours of the bank along with rugby images.

Societe Generale is leveraging on its status as sole banking, financial and insurance partner of the the Rugby World Cup 2015 to enhance its reputation in the UK and in London's financial centre. Starting in September 2014, Societe Generale launched an advertising campaign highlighting its commitment to rugby and the World Cup ("We are the bank that believes in team spirit", "We are the bank supporting Rugby World Cup 2015") as well as to its clients ("We are the bank serving clients since 1864", "We are the bank investing in our clients' future").

See the campaign

As the tournament approaches, publicity will be ramped up, including a feature on the London tube train

The London Tube's transformation in video