« Official Bank » of rugby since 1987, Societe Generale helps the development of rugby practice by sharing its historical values of engagement and team spirit. A committed partner accompanying the rugby evolution at a professional or amateur level, in France and in the rest of the world.
Fédéric Oudéa Chief Executive Officer
Societe Generale and rugby: a great story that started 30 years ago which continues today. Rugby embodies the values of Societe Generale’s DNA, such as team spirit or commitment.
An historic commitment
Timeline of our historic commitment
Societe Generale became the official bank of French rugby in 1987. Today, the bank promotes its brand from grassroots to top level and is strongly associated with rugby's values. This deeply rooted commitment has actually started at the beginning of the last century.
Worldwide partner of the Rugby World Cup 2019
With the Rugby World Cup 2019, the Group is reinforcing a prestigious partnership (worldwide partner and official bank) that began at the Rugby World Cup 1991. As the countdown to Rugby World Cup in Japan continues, Jonny Wilkinson, the record points scorer in the competition’s history, looks ahead to the big tournament.
An involvement with federations and national leagues
In France, the Bank has been partner of the French Rugby Federation and the French national team since 1987, and has supported the National Rugby League since 1998. At the international scope, the Group is also official partner of the Indian Rugby Football Union and jersey sponsor of its national rugby sevens teams since 2016.
An involvement at the local level
Through its network of branches in France and its international subsidiaries and locations, the Group supports community initiatives to promote the sport development and accessibility. In France, where Societe Generale provides daily support to more than 20 regional rugby committees and nearly 500 amateur clubs, but also in the rest of the world where the Group is partner with clubs in Australia or Hong Kong.
Supporting the Academic rugby
Societe Generale was the first partner to support rugby sevens in 2001. A sport which became Olympic in 2016. In this perspective, the bank created, in partnership with the French Rugby Federation and the French Sports Academic Federation, the "Societe Generale Sevens", Final of the French Academic rugby championship.
Initiatives for the rugby development and its accessibility
Shared values of team spirit and commitment are what fuel Societe Generale's initiatives in support of the development and accessibility of rugby. The Bank also contributes to the rugby growth in areas where the sport is not fully developed. In this optical, it organizes the Ambassadors days where TOP 14 and PRO D2 players and referees come to spread team spirit and rugby values. In addition, Societe Generale provides its support to the grassroots rugby, with the crowd-founding platform “powered by Sponsorise.me” which has already enabled the completion of 30 projects since 2016.
France to host the 2023 Rugby World Cup!
Despite being underdogs before the ceremony, France has been chosen to host world rugby’s premier event. Societe Generale, which supported the #France2023 bid and is an Official Partner of the French Rugby Federation, would like to congratulate the organisational committee for this excellent achievement. After hosting the event in 2007, this is thus the second time that the William Webb Ellis Cup will be handed over in France.
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Societe Generale has been supporting The Evian Championship, one of the five major championships on the LPGA tour, since 2008. Through this longtime partnership, the Group contributes to the sport renown and popularity all around the world. In France, the Bank is an official sponsor of the French Golf Federation : we support its members in their pursuit and love of the sport.