The "Official Bank" of rugby since 1987, Societe Generale helps the development of rugby by sharing its historical values of engagement and team spirit. A committed partner accompanying the evolution of rugby at both a professional and amateur level, in France and throughout the world.
Frédéric Oudéa Chief Executive Officer
Societe Generale and rugby is a great story that started 30 years ago and which continues today. Rugby embodies the values of that make up
Societe Generale’s DNA, such as team spirit and commitment.
Worldwide Partner of the Rugby World Cup 2019
With Rugby World Cup 2019 held from 20 September to 2 November, the Group reinforces its prestigious partnership status as a Worldwide Partner and Official Bank, which dates back to Rugby World Cup 1991. With the tournament in Japan now over, Societe Generale continues to bring people together and encourages all to celebrate the biggest rugby event in the world!
Rugby World Cup 2019 in Japan: a resounding success
After the fantastic final between South Africa and England, we take a look at the many positive outcomes of Rugby Wolrd Cup in Japan, of which Societe General was Official Bank and Worldwide Partner. The tournament will long be remembered and may prove to change the sport forever.
Home Field Advantage – Season 3
The hit series returns with a 3rd season! In Societe Generale’s webseries, Jonny Wilkinson sends his ex-international player friends around the world to show what the sport has to offer on a human and social level.
Faces of rugby
“Rugby isn’t about just playing a game. Rugby teaches me positive values. To have peace of mind in anything I do, be positive and persevere. ” Meet Winnie Cheung, Captain of the Hong Kong Deaf Rugby Team, who explains the importance of Rugby in her work and her life.
France to host the Rugby World Cup 2023!
Despite being underdogs before the ceremony, France has been chosen to host world rugby’s premier event. Societe Generale, which supported the #France2023 bid and is an Official Partner of the French Rugby Federation, would like to congratulate the organisational committee for this excellent achievement. After hosting the event in 2007, this is thus the second time that the William Webb Ellis Cup will be handed over in France.
A long-term commitment
Timeline of our long-standing commitment
Societe Generale became the official bank of French rugby in 1987. Today, the bank promotes its brand from grassroots to top level and is strongly associated with rugby's values. This deeply rooted commitment has actually started at the beginning of the last century.
Involved through federations and national leagues
In France, the Bank has been partner of the French Rugby Federation and the French national team since 1987, and has supported the National Rugby League since 1998. On the international level, the Group is also official partner of the Indian Rugby Football Union and jersey sponsor of its national Rugby Sevens teams since 2016.
Involved at the local level
Through its network of branches in France and its international subsidiaries and locations, the Group supports community initiatives to promote the sport development and accessibility. In France, where Societe Generale provides daily support to more than 20 regional rugby committees and nearly 500 amateur clubs, but also in the rest of the world where the Group is partner with clubs in Australia or Hong Kong, among others.
Supporting Academic rugby
Societe Generale was the first partner to support rugby sevens in 2001. A sport which became Olympic in 2016. In this perspective, the bank created, in partnership with the French Rugby Federation and the French Sports Academic Federation, the "Societe Generale Sevens", Final of the French Academic rugby championship.
Initiatives to develop rugby and further accessiblility
The shared values of team spirit and commitment drive Societe Generale's initiatives supporting the development and accessibility of rugby. The Bank contributes to rugby popularity in areas where the sport is not yet fully developed. To achieve this, the Group organises Ambassadors Days where TOP 14 and PRO D2 players and referees come to build team spirit and promote rugby's core values. Furthermore, Societe Generale supports grassroots rugby with the crowdfounding platform “Powered by Sponsorise.me”, which has already enabled 30 projects to be realised since 2016.
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Societe Generale has been supporting The Evian Championship, one of the five major championships on the LPGA tour, since 2008. Through this longtime partnership, the Group contributes to the sport's profile and popularity all around the world. In France, the Bank is an official sponsor of the French Golf Federation, supporting its members in their pursuit and love of the sport.