Because we love rugby

Our support of rugby shows the nature of our commitment to the sport: we are a loyal and active partner involved on all fronts, dedicated to developing the sport and supporting it at the highest levels.

  • Ali Williams: Team Spirit

    de Société Générale

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Team Spirit, as embodied by Jonny Wilkinson

Jonny Wilkinson was Societe Generale's Ambassador for Rugby World Cup 2015. Watch the film "Team Spirit".

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Live from Rugby World Cup 2015, Societe Generale celebrated team spirit

Societe Generale, having been committed to rugby for almost thirty years, was be behind the scenes to share the highlights and emotions of this exceptional event (from 18 September to 31 October) of which it was one of six Worldwide Partners.

Rugby World Cup 2015

Partner of both amateur and professional rugby

In France, Societe Generale signed its first partnership with the French Rugby Federation in 1987. Since then, the Bank has accompanied all of the national rugby team’s big games in France.

No other company has developed such close ties with the amateur rugby world. Societe Generale supports 450 regional and local clubs anchored in the regions, and numerous employees give their time and energy to help make these partnerships a success. At the national level, Societe Generale is a key partners of the French Top 14 Championship and is the official partner of the Pro D2. It also organises every year, in collaboration with the Ligue Nationale de Rugby, the "Ambassador Days" during which rugby personalities, with the support of the Bank’s local networks, take tours explaining rugby and its values in cities that do not yet have a professional club.

Over time, Societe Generale’s commitment to rugby has spread to the international sphere. Through its subsidiaries and entities, Societe Generale partners national teams and rugby clubs in several countries, from Luxembourg to Hong Kong, and Senegal to Turkey. Over the last 15 years the Bank has also helped promote rugby sevens, which will become an Olympic sport from 2016. It has contributed to the rise in popularity of this sport in schools and among students, introducing new generations to the rugby game.

Supporting Rugby Sevens

Seven-a-side rugby will be an Olympic sport as of the 2016 Games. Societe Generale created the first junior championship (for players under 17) in France in 2001, in collaboration with the French Rugby Federation. This involvement has lent legitimacy to Societe Generale's role as leader in developing the sport, particularly at the youth and university levels.

Our support also reaches the elite level. In Asia, we also sponsor the men's and women's national Rugby Sevens teams in China.

Timeline of our historic commitment

Societe Generale became the official bank of French rugby in 1987. Today, the bank promotes its brand from grassroot to top level and is strongly associated with rugby's values. This deeply-rooted commitment has actually started at the beginning of the last century.

See the key dates of our commitment