The "Official Bank" of rugby since 1987, Societe Generale helps the development of rugby by sharing its historical values of engagement and team spirit. A committed partner accompanying the evolution of rugby at both a professional and amateur level, in France and throughout the world.

Frédéric Oudéa Chief Executive Officer

Societe Generale and rugby is a great story that started 30 years ago and which continues today. Rugby embodies the values of that make up
Societe Generale’s DNA, such as team spirit and commitment.

Worldwide Partner of the Rugby World Cup 2019

With Rugby World Cup 2019, the Group is reinforcing its prestigious partnership status of Worldwide Partner and Official Bank, first started at the Rugby World Cup 1991. As the countdown to Rugby World Cup in Japan continues, Societe Generale is bringing people together and encouraging all to join in as we head once again towards the biggest rugby event in the world!

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Home Field Advantage – Season 3

The hit series returns with a 3rd season from 12 September as part of the countdown to Rugby World Cup 2019. In Societe Generale’s webseries, Jonny Wilkinson sends his ex-international player friends around the world to show what the sport has to offer on a human and social level.

Watch the trailer on YouTube

Home Field Advantage - Season 2

Home Field Advantage season 2 dives into the world of the amateur rugby club of Roubaix, a town in northern France. They are about to reach the finals of the Flandres championship and perhaps rise to the national league of Federale 3. To help them achieve their ambition they are coached by Rugby legends Jonny Wilkinson, Thierry Dusautoir, Guilhem Guirado and Laura Di Muzo. This new season unfolds in 6 episodes of 12 minutes each.

Watch all the episodes on YouTube

Home Field Advantage - Season 1

Season 1 of the webseries Home Field Advantage, winner of two gold TOP/COM awards, is a five-episode series produced by Societe Generale that introduces the viewer to the life of the SPRC, an amateur rugby club of Saint-Père-Marc-en-Poulet, a small rural village in northern Brittany. Three emblematic figures from the world of rugby - Jonny Wilkinson, Thierry Dusautoir and Sylvain Marconnet - arrive to coach the club’s players from both a rugby and a professional point of view.

Watch all the episodes on YouTube

France to host the Rugby World Cup 2023!

Despite being underdogs before the ceremony, France has been chosen to host world rugby’s premier event. Societe Generale, which supported the #France2023 bid and is an Official Partner of the French Rugby Federation, would like to congratulate the organisational committee for this excellent achievement. After hosting the event in 2007, this is thus the second time that the William Webb Ellis Cup will be handed over in France.

Timeline of our long-standing commitment

Societe Generale became the official bank of French rugby in 1987. Today, the bank promotes its brand from grassroots to top level and is strongly associated with rugby's values. This deeply rooted commitment has actually started at the beginning of the last century.

See the key dates of our commitment to Rugby

Involved through federations and national leagues

In France, the Bank has been partner of the French Rugby Federation and the French national team since 1987, and has supported the National Rugby League since 1998. On the international level, the Group is also official partner of the Indian Rugby Football Union and jersey sponsor of its national Rugby Sevens teams since 2016.

Involved at the local level

Through its network of branches in France and its international subsidiaries and locations, the Group supports community initiatives to promote the sport development and accessibility. In France, where Societe Generale provides daily support to more than 20 regional rugby committees and nearly 500 amateur clubs, but also in the rest of the world where the Group is partner with clubs in Australia or Hong Kong, among others.

Supporting Academic rugby

Societe Generale was the first partner to support rugby sevens in 2001. A sport which became Olympic in 2016. In this perspective, the bank created, in partnership with the French Rugby Federation and the French Sports Academic Federation, the "Societe Generale Sevens", Final of the French Academic rugby championship.

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Initiatives to develop rugby and further accessiblility

The shared values of team spirit and commitment drive Societe Generale's initiatives supporting the development and accessibility of rugby. The Bank contributes to rugby popularity in areas where the sport is not yet fully developed. To achieve this, the Group organises Ambassadors Days where TOP 14 and PRO D2 players and referees come to build team spirit and promote rugby's core values. Furthermore, Societe Generale supports grassroots rugby with the crowdfounding platform “Powered by”, which has already enabled 30 projects to be realised since 2016.