From 20 September to 2 November 2019, Japan was alive with the passion, excitement and drama of Rugby World Cup 2019.

As Worldwide Partner of the tournament, Societe Generale continued to bring people together and encourage all to celebrate the biggest rugby event in the world.

Committed to Rugby for over 30 years

As a long-standing partner of rugby and with a commitment to its communities that’s lasted for over 30 years, Societe Generale is involved at every stage, from grass-roots to the highest level.

Societe Generale supports over 500 amateur clubs and has funded more than 50 local community projects to date, all contributing to growing rugby in areas where the sport is not fully developed. 

Join the journey with Societe Generale

With legendary players, heart-breaking moments and breath-taking victories, Rugby World Cup 2019 one again brought people together across diverse cultures, countries, languages and communities. Societe Generale believes such excitment is best when shared together.

Joining us on the journey were international rugby legends Jonny Wilkinson (England), Thierry Dusautoir (France), Matt Giteau (Australia), Ayumu Goromaru (Japan), and Toshiaki Hirose (Japan).

Societe Generale brought together staff, fans, players, Rugby heroes and the wider Rugby community to share the team spirit, the passion and the emotions on the journey towards the first Rugby World Cup in Asia.

Follow alll Societe Generale's rugby news on social media with @paramourdurugby.

Best of Rugby Wolrd Cup 2019

The Rugby World Cup in Japan ended on the 2 November with South Africa's victory over England (32-12).

Societe Generale, Worldwide Partner and Official Bank of the competition, is proud to have accompanied the 48 matches of a tournament that will be long remembered.

60 secondes with...

Guilhem Guirado, Captain of the French rugby team, answers our questions ahead of going to the World Cup tournament in Japan. Watch the interview and see the French captain from a different angle!

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Rugby World Cup memories with Thierry Dusautoir and Conrad Smith

In this video two big names of international rugby, formerly opponents and today friends, reminisce their past gloreis. The French player Thierry Dusautoir, voted World Rugby Player of the Year in in 2011, talks with New Zealander Conrad Smith, winner of two World Cups with the All Blacks.

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Rugby Wolrd Cup 2019 Infographic

Rugby Wolrd Cup 2019 Infographic Download the infographic

Rugby World Cup 2019 in Japan: a resounding success

After the fantastic final between South Africa and England, we take a look at the many positive outcomes of Rugby Wolrd Cup in Japan, of which Societe General was Official Bank and Worldwide Partner. The tournament will long be remembered and may prove to change the sport forever.

Find out more about Rugby World Cup 2019

Sports sponsorship

Committed to all forms of rugby

"Official Bank" of Rugby since 1987, Societe Generale helps the development of Rugby by sharing its values of engagement and team spirit. The Bank is a committed partner, supporting Rugby on both the professional and amateur level in France and around the world.

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The official rugby bank: a historic commitment

Societe Generale became the official "rugby bank" in 1987. Today, this longstanding partnership means the bank proudly displays its logo on the game’s goalposts and closely associates its values to those of the sport. A commitment that hasn't happened by chance: its roots reach right back to the beginning of the last century.

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