Societe Generale, Official Partner of the Crunch Creator
What is the Crunch Creator, exactly?
Imagine a France vs England match… but reimagined! The Crunch Creator, taking place on May 23, 2026, at Stade Atlantique in Bordeaux, breaks away from traditional rugby formats to deliver a completely new kind of experience.
The concept is simple: combine elite-level sport with the world of digital entertainment to create a show that is competitive, fun, and accessible to everyone, even those who know nothing about rugby. Beyond the match itself, the event aims to introduce rugby in a new way, attracting a broader audience through personalities followed by millions of fans.
On the pitch?
- 32 content creators (YouTube, TikTok, Instagram, etc.)
- 8 rugby legends to guide and support them
Societe Generale at the heart of the experience
A loyal partner of rugby for nearly 40 years, Societe Generale is naturally involved in the Crunch Creator, bringing its expertise and deep knowledge of the rugby ecosystem. Its goal: to enhance the experience for both players… and supporters.
Unique activations to experience the event from the inside:
- an original partnership announcement, brought to life by two iconic figures of French and English rugby and Societe Generale ambassadors, Thierry Dusautoir and Jonny Wilkinson ;
- the “Societe Generale Guest Player”: a unique opportunity for a selected supporter to join the France team of the Crunch Creator and enjoy a fully immersive experience, from training sessions to match day ;
- “Training by Societe Generale”: a behind-the-scenes look at preparation alongside France Sevens athletes, whom the Group has partnered with for over 20 years ;
- The Societe Generale Supporters’ KOP: a dedicated space for the most passionate fans to cheer on the French team in an electrifying atmosphere.
Rugby enters a new era
For nearly 40 years, Societe Generale has supported the development of rugby in all its forms. With the Crunch Creator, the sport takes a new step into the world of influence and digital media. The Societe Generale logo will appear on the jerseys of the Crunch Creator France team, echoing its presence on all France national team jerseys (15s and 7s) since 2024.
The Crunch Creator is a show-like experience, a gateway to rugby for all audiences, and a moment of shared passion combining sport, entertainment, and community.