"Societe Generale is not just a partner, it's a key player in the rugby world"
The international recognition and the values of team spirit and collective commitment which this legendary player represents are entirely in line with the spirit in which Societe Generale approaches the Rugby World Cup. Jonny Wilkinson takes the leading role in Societe Generale's film "Team Spirit" which will premiere at the World Cup opening match and then be broadcast in the stadiums.
"In my view, Societe Generale is not just a partner, it's a key player in the rugby world. Societe Generale is part of the rugby family. By working with Societe Generale staff on a daily basis, I've experienced first-hand how deep the relationship between the bank and the game actually goes. Rugby is the sport where team spirit is the most advanced and this is a value which is extremely important within Societe Generale. I have discovered the same energy and the same state of mind in its staff as on the rugby field," explains Jonny Wilkinson.
Societe Generale and rugby: a friendship stretching back almost 30 years
"There is a long and happy history of partnership and mutual respect between Societe Generale and rugby. For the past 28 years, rugby has brought us together around a strong set of values embodied by the game and which are also at the heart of our approach, at all levels of the company. The core value is clearly team spirit. This constant commitment, in all fields, naturally led us to become a major partner of Rugby World Cup. Our approach to our partnership mirrors our approach to our banking profession, favouring a long-term vision." Frédéric Oudéa, Chief Executive Officer of Societe Generale.
Societe Generale's relationship with the world of rugby goes above and beyond traditional sponsorship. In addition to supporting the French national team on all fronts for more than 25 years, the bank also partners all forms of rugby, from local amateur clubs to major international events. No other sponsor plays such a major role in amateur rugby in France, where the branch networks support 450 regional and local clubs.
The Group, via its subsidiaries and foreign branches, also supports rugby in various other countries, including Luxembourg, Hong Kong, Senegal and Turkey. Societe Generale is also present at all the major rugby events both in France and on the international stage. The bank also promotes Rugby Sevens, a sport which is reaching out to new audiences including schools and students, and which will become an Olympic sport in 2016. These close and lasting links make the Bank the natural partner of Rugby World Cup 2015 in England and Wales.