Published on 19/09/2014

Societe Generale gears up for rugby world cup 2015

…With one year until Rugby World Cup 2015 kicks off, Societe Generale celebrates its role as the tournament’s official sole bank sponsor.

Societe Generale today launches its advertising campaign as official worldwide partner of Rugby World Cup 2015. As the Group celebrates its 150th anniversary in 2014, Societe Generale is also building on its long-standing support for international rugby as the sole banking and financial sponsor of next year’s international tournament, hosted in sporting venues across England and Wales.

Societe Generale and Rugby have grown steadily alongside one another with support that started from the grassroots in 1987 and has since developed into a fully fledged international partnership at the highest level since 2007 with partnership of Rugby World Cup. This long-term relationship reflects Societe Generale’s ongoing commitment to the game, whose values go hand in hand with the Group’s own values, as reflected in the Group’s “Building Team Spirit Together” corporate signature.

Ian Fisher, UK Group Chief Country Officer, comments:
“The 2015 tournament is the fourth Rugby World Cup Societe Generale has proudly supported.  Our Worldwide Partnership with Rugby World Cup 2015 is a great opportunity to raise the profile of Societe Generale internationally as the bank which supports rugby and its strong values of team spirit and commitment. Nurturing long-term client relationships across the world is in our DNA, and with only one year until kick-off, both Societe Generale and 20 of the world’s best rugby teams are building team spirit together and look forward to sharing many moments of emotion with all rugby fans.”

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