Societe Generale is the first partner in residence of PLAYER – a business incubator for community innovation

Societe Generale is the first partner in residence of Player – a business incubator for community innovation situated at 16 rue du Caire in Paris that opens on 13 April 2015.

Located at the heart of the Sentier district – one of the leading French Tech hubs in Paris - Player aims to bring together a community of change drivers with varying profiles: start-ups, social entrepreneurs, digital artists, researchers, futurists and large corporations. They will pool their expertise and knowledge to establish conditions that inspire community innovation open to society as a whole.

The partnership will immerse Societe Generale's teams in Player, where they will be supported by its community, as well as being able to take part in experiments that foster new forms of collaborative working and to enjoy direct access to the ecosystem's communities. The Bank will also benefit from the sharing of experience in terms of organising and coordinating an innovation incubator and from co-building initiatives with the other experts in residence. At the same time, the presence of a major group that is known for its digital ambitions enhances Player's panel of participants and will bolster its dynamism.

Aymeril Hoang, Head of Innovation at Societe Generale, said, "Societe Generale has chosen to immerse its teams at the heart of French Tech in Paris, in a new location that boasts a promising community. We believe that an external place of innovation will encourage exchange and facilitate our interaction with new talent and start-ups. Player will also open our Group to different approaches, visions and ways of working, and will help accelerate our digital transformation".