NAFISSATOU MBACKE Head of Individual and Professional Customers PUTTING PEOPLE AT THE CENTRE OF OUR PRIORITIES SOCIETE GENERALE 2014-2015 I 37 The relationship with the client is of major importance for Societe Generale. It allows us to stand out from our competitors and offer a range of innovative products and services that are tailored to the needs of our clients. For me, the relationship-focused bank of reference puts people at the centre of its priorities. Together, we can develop this relationship based bank. GUILLAUME BALLET - Community Manager SHARING NEWS, ADVICE AND GOOD IDEAS Societe Generale retail banking in France is present on Twitter with the @SG_etvous account, where we reply within 30 minutes, on Facebook with the Société Générale et Vous page, on Google+ and on Instagram. Lastly, we have our platform for exchange and co-creation SGetVous.fr. On a daily basis, I’m active on social media, sharing news, advice and good ideas concerning our banking offers and products. It’s a special kind of relationship because it’s a digital relationship, which encourages us to mix serious issues with humour, the codes of normal Internet and social media practice. And that’s something I like. “MY AIM IS TO BRING THE RELATIONSHIP- FOCUSED BANK ALIVE WITH ENTHUSIASTIC COLLEAGUES” “IT’S A SPECIAL KIND OF RELATIONSHIP BECAUSE IT’S A DIGITAL RELATIONSHIP” Senegal France FOCUSED ON CLIENT Watch the full interviews on www.societegenerale.com/our-teams1
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