A SHARED CULTURE FOCUSED RELATIONS IN A DIGITAL AGE 36 I SOCIETE GENERALE 2014-2015 MOJMÍR PROKOP - Manager of Channels Development, Digital Marketing and Customer Experience INNOVATING FOR THE DIGITAL GENERATION At Komerční banka, we launched our mobile application in 2011 and ever since we’ve been continually improving it. Digital innovation helps us to improve our relationships with our clients. A few years ago Komerční banka piloted the “video banking” concept and now we are going to implement the “remote advisory” concept. I support my team in these digital innovations and the latest ones were in travel insurance and consumer loans. I personally support activities which help Komerční banka to meet expectations in the future. CARL BASSILI - Senior Banker ANTICIPATE THE NEEDS OF OUR CLIENTS As bankers we need to understand completely the needs of our clients and even anticipate these needs. What we’re trying to do is be able to have a quick discussion on very important points. To be successful, we create trust and confidence with our clients. The digital revolution is currently transforming the business of our clients. A first example is “Smart Metering” which will improve the way utilities know their customers and how they behave. In a changing world, I, as a banker, need to adapt my mindset in order to meet the requirements of my clients with a long-term view. “DIGITAL INNOVATION HELPS US TO IMPROVE OUR RELATIONSHIPS WITH OUR CLIENTS” “TO BE SUCCESSFUL, WE CREATE TRUST AND CONFIDENCE WITH OUR CLIENTS” Czech Republic France
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