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SOCIETE GENERALE 2014-2015 I 7 We can go even further, allowing us not only to provide better support to our clients, but also to reduce our costs. All of these behaviours nourish and strengthen our shared culture and so are central to our ambition, that of being THE relationship-focused bank in Europe and the best at providing added value for our clients. Because, in the end, the quality and commitment of our teams is what will set us apart. This is how we can appeal to both our customers and our future employees. LEVERAGE THE FULL POTENTIAL OF OUR UNIVERSAL BANKING MODEL FOR PROFITABLE GROWTH FURTHER IMPROVE CLIENT SATISFACTION AND MAINTAIN LEADERSHIP IN INNOVATION as key differentiating factors at the heart of our strategy. CAPTURE GROWTH THROUGH BUSINESS DEVELOPMENT AND INCREASED SYNERGIES with a focus on organic growth. DELIVER SUSTAINABLE PROFITABILITY through strict cost, risk and capital discipline with an industrial efficiency approach. OUR PRIORITIES “CONTINUING OUR TRANSFORMATION OVER THE LONG TERM DEPENDS ON OUR CULTURE”


RAPPORT_ANNUEL_2014-2015_UK
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