For the last 27 years, Societe Generale has been partnering rugby at all levels, from amateur clubs with local roots to major international competitions. These close-knit and lasting ties make the bank a natural partner of the Rugby World Cup 2015 in England and Wales. www.societegenerale.com/sporting-comitments www.becauseweloverugby.com 48 I SOCIETE GENERALE 2014-2015 WE ARE THE BANK SUPPORTING THE 2015 RUGBY WORLD CUP As the official bank and exclusive financial partner of the Rugby World Cup 2015, Societe Generale is reaffirming its status as a leading European bank in the country where rugby was born. RUGBY ith Societe Generale, the pulse of rugby beats stronger.” This is the Bank’s pledge to all those who want to share and enjoy together the key moments of the Rugby World Cup 2015. Having already been a partner in 1991, 1999 and 2007 and without interruption since 2011, in 2015 Societe Generale is one of the tournament’s six worldwide partners and its sole banking, financial and insurance partner. As such, the Group is proud to associate its name with an event that will be watched by 2.5 million people at the matches in England and Wales and by 4.5 billion viewers worldwide. Societe Generale’s ties with the world of rugby go far beyond traditional sponsorship. No other sponsor works as closely with amateur rugby in France, where our banking networks support 450 regional and local clubs. Through its subsidiaries and international presence, the Group also supports rugby in many other countries around the world, from Luxembourg to Hong Kong and from Senegal to Turkey. Societe Generale is also present at major French rugby competitions such as the Top 14 and Pro D2, the top two French rugby union divisions, and international events as an official partner of the French national team. It also supports Rugby Sevens, which is beginning to reach new audiences, notably schoolchildren and students, thanks to its inclusion as an Olympic sport in 2016. W
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