A COMMITTED AND RESPONSIBLE BANK 46 I SOCIETE GENERALE 2014-2015 CRAFTS A SPECIAL PLATFORM FOR SUPPORTING CRAFTS BUSINESSES The crafts sector is France’s ‘largest company’, These products and services, which emphasise representing a significant share of the economy a high level of cooperation and consultation, are and serving as an important economic player. further enhanced by the L’Appli Pro app, which Altogether, the sector employs more than allows clients to maintain day-to-day contact three million people and generates €300 billion with the Bank. This version of the Societe in revenue. As a long-standing partner of Generale app, which was developed for and by entrepreneurs everywhere, Societe Generale professionals, was upgraded with new features endeavours to target the specific needs of in 2014. It is currently used by more than one in this sector, which accounts for 25% of its two of Societe Generale’s self-employed clients. self-employed and very small enterprise (VSE) Furthermore, this offer has been very well received clientele, with innovative solutions for supporting by clients in 2014. According to an Ipsos/CSA their businesses. poll conducted early in the year, client satisfaction In terms of financing, in 2014 the bank introduced is up, helping Societe Generale stand out from its a new type of loan for crafts businesses and competitors in terms of the quality of support, the self-employed at a special interest rate of telephone availability, reactivity to inquiries and 1.75%, as part of a total €1.5 billion allocated decision-making ability of its advisors. to investment loans. In all the Group’s branches in France, crafts businesses are supported by specialist advisors, putting all of its expertise to work to help them develop their businesses, www.societegenerale.com /parolesdentrepreneurs including internationally. THE REVENUE OF THE CRAFTS SECTOR IN FRANCE ONE OUT OF EVERY TWO OF SOCIETE GENERALE’S SELF-EMPLOYED CLIENTS USES THE L’APPLI PRO APP
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