RELATIONSHIP BANKING IN THE DIGITAL AGE AN INTERNAL DIGITAL CULTURE T www.societegenerale.com/digital-for-all-programme 32 I SOCIETE GENERALE 2014-2015 he Digital for All programme has one goal: accelerating the bank’s digital transformation through the involvement of all its employees in the invention of new uses for digital technology and the creation of new services for clients. In 2014, the Group signed a global partnership with Microsoft to equip employees with the latest tools in order to encourage more fluid exchanges, enchanced performance, greater mobility and openness to the outside world. At a time when 90% of contacts between the bank and its clients take place through internet channels and, increasingly, on mobile platforms, Societe Generale’s employees must have the same digital experience in their professional environment as their clients. They will therefore receive the latest office and collaborative software (Office 365, along with instant messaging, videoconferencing, corporate social networking, document management, etc.), which has begun to be deployed in 2015. With the launch of its Digital for All programme, Societe Generale is taking a major step in the evolution of its business model, using the creativity of its employees to help reinvent the client relationship.
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