RELATIONSHIP BANKING IN THE DIGITAL AGE 28 I SOCIETE GENERALE 2014-2015 DIGITAL SERVICES ACCELERATING DIGITAL TRANSFORMATION FOR THE BENEFIT OF THE CLIENT The Societe Generale app L’Appli was awarded “Best stand-alone banking app worldwide 2014” by MyPrivateBanking Research, an independent Swiss cabinet who every year analyse over 200 mobile applications from 50 banks worldwide. The cabinet particularly appreciated the app’s ease of use and the suitability of the services on offer, which were a perfect match with users’ expectations. In late 2014, Societe Generale was one of the first French banks to incorporate TouchID™ fingerprint recognition into its iPhone app. This innovation was released just weeks after the technology was opened to third-party programmers by Apple. As a result, users can take advantage of an additional level of security when displaying encrypted data from their “favourite account” (bank account or credi card balance, etc.). Additionally, the bank launched the L’Appli LAB, which allows clients to beta test new features, suggest improvements and actively participate in developing future enhancements to the L’Appli. The first service offered under this model, Mon enveloppe de dépenses (My Spending Budget), makes it possible to set a monthly budget and follow its progress daily. In the spring of 2015, Societe Generale took another step in its innovation strategy by releasing the latest version of L’Appli. It offers a total redesign and new features while maintaining a high level of security. Downloaded over 3.5 million times since its launch in late 2010, L’Appli now generates approximately 40 million logins per month. DOWNLOADS OF THE SOCIETE GENERALE APP SINCE IT WAS FIRST RELEASED IN 2010 particuliers.societegenerale.fr THE L’APPLI PRO The first banking application especially designed for professionals, with exclusive services USERS AS OF YEAR END 2014, UP 52.7% FROM YEAR END 2013
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