© Patrick Derewiany - TM © RWC Ltd 1986 COUNTDOWN TO RUGBY WORLD CUP 2015 “With Societe Generale, the pulse of rugby beats stronger.” This is the Bank’s pledge to all those who want to share and enjoy together the key moments of the Rugby World Cup 2015. Having already been a partner in 1991, 1999 and 2007 and without interruption since 2011, in 2015 Societe Generale is one of the tournament’s six worldwide partners and its sole banking, financial and insurance partner. As such, the Group is proud to associate its name with an event that will be watched by 2.3 million people at the matches in England and Wales and by 4 billion viewers worldwide. Societe Generale’s ties with the world of rugby go far beyond traditional sponsorship. No other sponsor works as closely with amateur rugby in France, where our banking networks support 450 regional and local clubs. Through its subsidiaries and international presence, the Group also supports rugby in many other countries around the world, from Luxembourg to Hong Kong and from Senegal to Turkey. Societe Generale is also present at major French rugby competitions such as the Top 14 and Pro D2, the top two French rugby union divisions, and international events as an official partner of the French national team. It also supports Rugby Sevens, which is beginning to reach new audiences, notably schoolchildren and students, thanks to its inclusion as an Olympic sport in 2016. Values we share with the world of rugby Rugby is associated with positive values emphasizing the collective, primarily team spirit and collective commitment. These are also two of Societe Generale’s values. As displayed in its logo, its ambition is to develop team spirit with its clients and partners. Within the Group, team spirit and commitment, along with innovation and responsibility, are the values that unite its 148,000 employees. These values equally define the partnership that links Societe Generale with the rugby world. Both have grown to become international players, while remaining loyal to their roots and fostering their territorial ties. Over and above traditional sponsoring, they have developed a relationship of proximity and enduring trust, mirroring the relationship the bank works to develop with its clients. Rugby World Cup 2015 is a perfect opportunity to demonstrate these values by sharing them with all of the Group’s stakeholders. LETTER TO SHAREHOLDERS_JUNE 2015 | 9
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