INNOVATIION SPIRIT 41 I SOCIETE GENERALE 2013-2014 MULTIPLE INNOVATIONS IN CENTRAL EUROPE CZECH REPUBLIC Komercni Banka launched PayMe in 2013, a fund transfer service using smartphones. Komercni Banka's mobile app generates a QR code that includes payment details. The recipient, regardless of their bank, scans the code to trigger the transfer. Furthermore, Komercni Pojistovna, the bank’s insurance subsidiary, allows its customers to buy travel insurance by smartphone or tablet instantly – even at the last minute from the airport. ROMANIA The My BRD Mobile app developed by BRD lets customers pay bills by scanning a barcode, then transferring money using a QR code or to a telephone number. POLAND Eurobank's app is ranked number one among "Pocket bank apps for 2013". Eurobank's mobile customers can also use the contactless payment service with NFC technology. HELPING DRIVERS Where is the closest petrol station? ALD Automotive, a Group subsidiary dedicated to long-term leasing and fleet management, created the ALD Mobile app, which guides drivers to useful services like garages, tyre shops and electric vehicle charging stations. In 2013, ALD Mobile was released in 20 countries at almost the same time. Ultimately, it will be available in all 37 countries where ALD Automotive operates. 210 digital technology workshops have been held for Societe Generale’s current and prospective customers TURNING BRANCHES INTO INTERACTIVE WORKSHOPS In order to help its customers and prospects get a better handle on digital tools for their everyday life, Societe Generale Retail Banking in France has invited them to educational workshops led by professional trainers. 21 branches organised 210 sessions on four topics: online security, mobile devices, social networking and e-commerce.
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