Françoise Mercadal-Delasalles Group Head of Corporate Resources and Innovation
In a world of rapid technological and interpersonal change, Societe Generale is drawing on the strength and innovation capacity of a multitude of internal and external players to reinvent the banking industry. Open innovation gives us an opportunity to open up to new worlds and experiences, to think out of the box and to learn from this digital ecosystem in order to capitalise on its agility and technological expertise. The Group intends to pursue and step up its cooperation with startups and FinTechs.
Our partnership with Player
This third edition took place at the offices of Player, a business incubator for community innovation located at the heart of the Sentier district, one of the focal points of the Paris French Tech initiative.
The partnership makes it possible for Societe Generale's teams to explore and better understand the startup ecosystem by immersing themselves in it, accompanied by the PLAYER community. As a result, they are able to take part in experiments that foster new forms of collaborative working and to enjoy direct access to the ecosystem's stakeholders.
Opening up to the outside to enhance our ability to crowdsource innovation
Opening up the business and increasing our contacts with these new stakeholders is critical for:
- thinking differently by building connections between stakeholders in the digital ecosystem and the Bank's business requirements.
- sharing openly through cross-business communities
- encouraging the creation of internal startups
- promoting new places and methods of working
New partnerships with innovative communities
Le Tank: To accelerate our projects by working at Le Tank to collectively build solutions with the space's community to experience design challenges (user experience/user interface and graphic design).
InProcess: To expand the use of design thinking methods in creating the customer experience of tomorrow: carrying out ethnographic research, observing practices, and storyboarding user experiences.
SenseCube: To develop our projects using SenseCube's methods for accelerating social startups and immersing our employees in a unique community.
Plaine Coworking: To immerse our employees and their projects in an emerging community of innovation located in a truly digital space.