The synergies at the heart of our African strategy

One of Societe Generale's major growth drivers in Africa is strengthend teamwork among the Group's African subsidiaries.

Today, we have strong synergies in several areas:

  • Among our various business lines: Within the Global Banking and Investor Solutions division: Private Banking in Morocco, Trading Floor in Morocco and Côte d’Ivoire, structured financing platform, etc. Within Transactional Banking: cash management services and reinforcement of Trade Finance capacities.
  • Among our various locations: For example, China is now the leading investor on the continent. We are accompanying this movement through innovative initiatives such as our Africa Express service in partnership with our subsidiary in China: a harmonised solution reserved for major Chinese clients operating in Africa, distributed by Chinese client advisors at some of our subsidiaries. We are putting in place a similar initiative with Indian and Moroccan clients.

Societe Generale also plans to enhance its range of products and services for individuals, drawing on synergies with other entities, in order to make its mark as a “developer of user-services”.

  • Roll-out of a range of pan-African mobile banking services
  • Expansion of its private banking and insurance products and services to other countries, including Sub-Saharan Africa.
  • Development of new branch formats

" Whether it's Corporate and Investment Banking, transactional banking, market products or private banking, having the strategies of our business lines in perfect alignment allows for greater responsiveness, and therefore continuous improvement in business service quality, in line with international standards. "

Jean-Luc ParerCo-Head of International Banking and Financial Services


China and Africa: a regional solution

Chinese telecommunications company ZTE was the beneficiary of a solution proposed by the bank to manage the cash flow of its subsidiaries in 14 African countries thanks to synergy between its international retail banking business and its Global Transaction Banking operations. To meet the needs of its Chinese-speaking clientele, the bank expedited the development of a new Mandarin-language version of SogeCash Web, its international online banking tool. Due to its comprehensive approach, this tool allows for enhanced optimisation of cash management, to the great benefit of major international companies.

Launch of a new pan-African mobile banking offering

Societe Generale launches a new mobile banking offer that it will gradually roll out across Africa. It will be available in the first country before the end of 2015, as part of the first stage in the new Pan-African multi-channel offering developed to meet the specific needs of African clients: geographically remote, provision of banking facilities in the least populated regions, lack of digital services, etc.


Our model in Africa also involves working closely with the local population, on the ground and on a daily basis, in a break with the banker's traditional role.

Societe Generale strengthens its leadership in Africa and accelerates its growth

During a press visit to Abidjan, Societe Generale provided details of its strategy in Africa, which aims to speed up the Group’s growth on the continent as described in the Group strategic plan for the period until the end of 2016.


A historic commitment in Africa

Societe Generale’s presence in Africa is defined by support for the independence process and an ongoing search for partnerships. Retrace key dates in the Group’s history in Africa, with its local presence, innovations and stories—in images!