Societe Generale became the official bank of french rugby in 1987. Today, the bank promotes its brand from grassroot to top level and is strongly associated with rugby's values. This deeply-rooted commitment has actually started at the beginning of the last century.
Creation of the “Club Athlétique de la Société Générale” (CASG)
Societe Generale creates in France the “Club Athlétique de la Société Générale” (Societe Generale’s Athletics Club), or CASG. In the era of amateur sport, CASG quickly establishes itself as one of Europe’s top athletic clubs.
1920s - 1930s
Successful rise of the rugby branch of CASG
During the interwar period, the first rugby team of the Societe Generale’s Athletics Club (CASG), nicknamed Les Banquiers (the Bankers), includes about 10 French international players and plays exhibition games to promote the practice of rugby.
Societe Generale signs a partnership agreement with the French Rugby Federation (FFR)
That same year sees the launch of the “10,000 rugby balls for schools” initiative, through which the bank promotes the sport of rugby at schools and training centres.
The first Rugby World Cup is held in New Zealand and Australia.
Sponsor of the Rugby World Cup for the first time
Faithful to its aspirations, Societe Generale steps up its commitment to the world of rugby as a first-time sponsor of the Rugby World Cup. A major first move to reflect the Group's dedication to a sport that shares the same values.
A partnership is launched between Societe Generale and the French National Rugby League (LNR)
Societe Generale maintains its special relationship with the French Championship, which was opened up to professional players in 1998, notably through numerous promotional operations for the now professional game of rugby, from the “Trophée des Essais” (Try Trophy) award created in 2003 to the “Journées des Ambassadeurs” (Ambassadors’ Days), which celebrated its 10th anniversary in 2014.
Societe Generale is Official Sponsor of the Rugby World Cup
Societe Generale is Official Sponsor of the second Rugby World Cup to be held in the UK. Wales was the principal host nation with many matches also being played in England, Scotland and Ireland, as well as in France.
The French National Rugby Centre is inaugurated
As Official Sponsor of the French national rugby team, the Group contributed to the financing of the centre settled in Marcoussis near Paris, which is equipped with the latest state-of-the-art facilities and is open to the wider rugby community.
Worldwide Partner of the Rugby World Cup held in England
After nearly 30 years of partnership, Societe Generale has not only been a loyal partner of local rugby (closely involved with nearly 450 amateur clubs), of professional rugby and of the French national team, but, through its international subsidiaries, the Bank also supports the sport’s development in many other countries, from Luxembourg to Hong Kong and from Senegal to Turkey.
Our collective strength affords us an exceptional ability to motivate our teams. Fifty years ago, our chairman Maurice Lorain could already state: "Societe Generale's main virtue was, is, and must remain, its team spirit!"