Marylène Vicari opens the Liberté Living Lab
The co-founder and director of the Liberté Living Lab (LLL) - an incubator for innovation and technological, civil and social entrepreneurship - Marylène Vicari wound her way to the world of startups after spending many years working in communications agencies. She specialised in change management and innovation and worked a lot with the telecoms sector, which was the first to be impacted by the internet revolution.
“I met lots of interesting people, who inspired me to co-create Opinion Valley, a nomad agency. We learnt about nomad and agile working by setting up our offices in innovation spaces. In 2014, this experience led to the creation of the incubator Player, which was the pre-cursor to the Liberté Living Lab.” Marylène now heads this new collaborative workspace, which covers an area of 2,000 m2 and will host up to 200 French and international residents. Her partners come from a variety of backgrounds, and include Mohammed Adnène Trojette, an Audit Court judge who is the author of a report on the disclosure of public data. Mohammed is working at the Lab on this issue and on the transformation of public authorities.
Caption: Facilitating discussion
But the LLL will not simply be a workspace to inspire entrepreneurs, encourage discussion and foster open innovation. It will also be a place for living and experimentation, with a programme of conferences, shows and films intended to open its members’ minds. Societe Generale helped Player get off the ground by pre-purchasing services (over 1,000 SG employees spent time working there) and the Bank is now extending its partnership with the Liberté Living Lab. Marylène will continue to support Societe Generale and other companies in their digital transformation. The saying goes, “Never change a winning formula,” but in this case the formula will be adjusted: the new incubator will offer employees a more immersive experience, with a long-term presence over several months to help them succeed in their internal entrepreneurship.