1,000 m2 dedicated to open innovation in startup mode
To foster cooperation between internal and external project teams and FrenchTech ecosystems, Le Plateau hosts external and internal startups in an innovative environment, providing support and making its resources available to them. By creating a community for sharing resources, experience and knowledge, Le Plateau offers ideal conditions that foster innovation and value creation for startups.
Located in the Dunes complex, Le Plateau hosts external startups full-time for 6 months. The startups can be recommended by the Group’s core businesses, by the pilot team in a POC or by a partner or they may have been founded by an employee. The selection criteria for these entities of fewer than 6 people are based on relational aspects and their willingness to share with Societe Generale.
BirdyCent, the app that helps you save without thinking
BirdyCent helps you save money effortlessly by rounding up on purchases. Behind this great idea are Fabien Keller and Julien Mortuaire, the co-founders of BirdyLabs, joined by Clément Flinois in 2016. Profile of a FinTech that aims to make saving fun and accessible.
Internal startups are also welcome at Le Plateau. Employees from all of the Group’s divisions and businesses can be seconded from their team to work on a project in startup mode. The projects are preferably disruptive, innovative, relating to new businesses, multi-disciplinary or international in nature, or even intrapreneurial. They are intended to be tested rapidly and, if necessary, abandoned quickly.
This is the case for STEP 31, the Group’s first internal startup, which was set up in July 2016 to enhance the digital workplace user experience for Societe Generale employees.
STEP 31 is an in-house startup made up of six staff members from completely different departments. They are a team 100% dedicated to coming up with solutions to a specific issue: responding to staff members’ questions when changing their computer. “The advantage of being a startup is that we can question what currently exists: past conventions, operational or bureaucratic requirements, infrastructure, technical constraints, etc. Our single goal is to offer the user a simple and efficient solution,” explains Edouard Marteau d’Autry, Head of STEP 31.
Open-innovation: ecosystems with clients, start-ups, schools and staff
In the digital era, the biggest innovations in the services sector come from companies that have set up open platforms to leverage the power of the masses. To innovate, a company needs to open up and create ecosystems that involve its stakeholders such as customers, start-ups and universities, as well as staff. This is what is known as open innovation.