SG News: internal communication in staff members’ hands
News consumption is evolving towards digital practices, on people’s smartphone, on the move. Making the most of this opportunity, Societe Generale has incorporated these new practices within its internal communication by launching a news app for its members of staff.
The SG News app is a simple alternative to intranets, numerous newsletters and personal press subscriptions. It allows Societe Generale employees to check all the news about the Group and a press review on their Smartphone. Every morning, they receive that day’s edition and choose the articles they would like to read from around ten news articles. Real-time alerts are also sent if there is a major event during the day. The formats are changing in order to be more concise and visual.
In line with its digital transformation, the Group can now reach its staff in an efficient, modern and appealing manner, wherever and whenever they want. A wonderful new way to keep up-to-date with what’s going on at Societe Generale, as well as the economic and financial news!