London, 20 May 2015 – With just four months to go before Rugby World Cup 2015 gets underway, between 18 September and 31 October, in England and Wales, Societe Generale is building on its high-visibility communications and events campaigns in the UK, marking its commitment to Rugby World Cup 2015 as sole banking, financial and insurance partner.
Internationally and in the UK, the Societe Generale brand will benefit from exceptional visibility through its involvement in an event that will bring together 2.3 million spectators in England and 4 billion television viewers in 200 countries. This exposure will be amplified throughout the year by various events and a strong presence on social networks.
This week, for example, saw London’s Waterloo & City Underground Line fully branded in the Societe Generale colours, targeting a core demographic for the bank, including the business and finance community, who are the main users of this line. The campaign will run for a period of six months, with one in five trains featuring external advertising displaying the colours of the bank along with those associated with rugby.
Reflecting rugby’s core value of team spirit, Societe Generale has also launched a Corporate Touch Rugby Tournament to take place at Twickenham Stadium on 6th June as part of the countdown to Rugby World Cup 2015 that will see employees, clients and partners compete to win tickets for the opening match. Corporate and Financial companies are being targeted through a City-wide digital campaign in close to 200 venues across London where they can register for the tournament through a dedicated website: www.becauseweloverugby.com
These initiatives build on a print and digital campaign initially launched in September 2014 and again this month, showing Societe Generale’s support for Rugby World Cup 2015 and for its clients through a number of campaigns: “WE ARE THE BANK SUPPORTING RWC2015; “WE ARE THE BANK INVESTING IN OUR CLIENTS’ FUTURE”.
As part of its long-term commitment to rugby, from grass-roots to international level, Societe Generale is also helping to raise awareness of rugby in inner-city London, especially in the local schools it supports in Tower Hamlets, one of the most disadvantaged boroughs in the country. The bank will also invite around 100 school children to see a Rugby World Cup 2015 match.
“Our links with the rugby world are built on trust and on the long-term, like those we seek to establish with our clients. These links go well beyond traditional sponsoring activities, which is why Societe Generale is a natural partner for Rugby World Cup 2015. By supporting this major global event, Societe Generale is affirming its status as a major European bank and will see its international brand recognition strengthened, particularly in the UK. Working alongside the rugby world, with which we have shared the values of commitment and team spirit for 27 years, we want to make Rugby World Cup 2015 an exceptional time that we can share with our clients, partners and all our employees.”
Caroline Guillaumin, Head of Communications for the Societe Generale Group.