Develop open innovation to benefit from the creativity of a wide variety of communities: start-ups, students, customers, employees, etc.
In the digital era, the biggest innovations in the services sector come from companies that have set up open platforms to leverage the power of the masses. To innovate, a company needs to open up and create ecosystems that involve its stakeholders such as customers, start-ups and universities, as well as staff. This is what is known as open innovation. The creation of an open ecosystem involves adopting new methods (design thinking, creativity), bringing together different communities (start-ups, students, suppliers, fab labs, etc.), providing open data and utilising the range of tools available with Web 2.0 technology: collaborative platforms and social media.
Societe Generale has organised several 'Hackathons' in recent months. The principle: students, IT specialists and other Societe Generale staff spend two days working together closely to develop applications for the Bank. In September, the SG Connected Hack brought together 200 participants to create new banking services using connected objects. On 8-9 November, 100 Indian students took part in a Hackathon in Bangalore. And on 17-18 November, Societe Generale Group employees are the guests of Ecole 42, the private peer-to-peer IT school in Paris, who open their doors to Societe Generale's IT specialists for two days of intensive innovation.
A great way of innovating together!