Appli LAB : the application of co-creation

Societe Generale is a leader in terms of innovation and digital services. It is now giving its clients the opportunity to participate in the development of future version of its Societe Generale Application.

Thanks to the Appli LAB, clients can test new functionalities and share their client experience with the Bank. Their opinion and suggestions will serve to optimise the Application in order for it to fully meet users’ needs.

“Spending”

This service has been tested and approved by the Bank’s client community via Appli LAB. It was integrated into version 3.2 of Societe Generale’s application in March 2016. It enables an easy control over one’s monthly budget via the follow-up and anticipation of spending.

  • 81% positive feedback regarding this functionality in the Appli LAB
  • 76% of users in favour of integrating it into the Societe Generale Application

“French people’s favourite bank for mobile”

This is what the Journal du Net states in its article “Bank usages: mobiles about to surpass computers.” Based on a study carried out by CCM Benchmark, the site explains that “47% of French clients that have a mobile use their smartphone more often than their computers to check their accounts.” Within this context, Societe Generale is all the more satisfied with its leading mobile position with the Societe Generale App.

Read the article on Journal du Net (in French)