Appli LAB : the application of co-creation
Societe Generale is a leader in terms of innovation and digital services. It is now giving its clients the opportunity to participate in the development of future version of its Societe Generale Application.
Thanks to the Appli LAB, clients can test new functionalities and share their client experience with the Bank. Their opinion and suggestions will serve to optimise the Application in order for it to fully meet users’ needs.
This service has been tested and approved by the Bank’s client community via Appli LAB. It was integrated into version 3.2 of Societe Generale’s application in March 2016. It enables an easy control over one’s monthly budget via the follow-up and anticipation of spending.
- 81% positive feedback regarding this functionality in the Appli LAB
- 76% of users in favour of integrating it into the Societe Generale Application