Promoting golf, its renown and popularity
Societe Generale has been supporting The Evian Championship, one of the five major championships on the LPGA tour, since 2008. Through this longtime partnership, the Group contributes to the sport renown and popularity all around the world. In France, the Bank is an official sponsor of the French Golf Federation : we support its members in their pursuit and love of the sport.
A 100 % connected tournament thanks to the Innovation Playground
In partnership with The Evian Championship 2017, Societe Generale launched the Innovation Playground from the 14th to the 18th of September. After a call for tender, five startups were selected to present their project at the Village during the event. Three of them belong to Le Tremplin, Paris-based first sports incubator in the world and the other two come from Le Plateau, the Group innovation-dedicated location. Their innovative concepts aimed at improving the visitors experience and the overall organization of the Tournament.
eGull, the first "Play and pay by the hole" service
eGull Pay is the first “Play and Pay by the Hole” service in the golf sector. A tailor-made offer which allows occasional players or people without enough free time to get back into the fields. The system is easy: you just need to find the nearest golf, confirm your participation and you are ready to play. With a GPS system, the application automatically determines the number of holes played and directly bills the golfer. Thanks to The Evian Championship, eGull Pay will have the opportunity to present its service to the numerous fans attending the event.
Drone Air, experience drones races in augmented reality
Drone Air is the creator of the first drone racing championship in France and in Europe. Thanks to its augmented reality system, the fans have now the possibility to live the races in a spectacular viewpoint, over courses up to 40 feet high. The Evian Championship will be the occasion to study new perspectives of development in the golf sector.
Moodme, the face recognition dedicated to Snapchat
Moodme is a startup specialized in the development of animated filters for Snapchat, matching with the user face. In a period where the digital is a key factor, this startup has the potential to continue its development into numerous domains and especially the sport one. Their presence at The Evian Championship is the opportunity to present their system to the visitors during the tournament.
AURA, Aquaponie arrives in your office
AURA is a startup wishing to contribute to the well-being of employees and food self-sufficiency within cities. To do that, its founders Vincent Boissard and Thomas Demerens have decided to explore Aquaponie. Highly committed to the environment, this solution combines plant culture (aboveground) and fish farming. After a passage at #Le Plateau, Aura is still supported by Societe Generale which wants to give visibility to this startup during The Evian Championship.
PEERS, the Fintech revolutionizing private investments
Peers is the first platform which aggregates market innovative offers to allow each of its members to live a tailored investment experience. Peers is an internal startup from Societe Generale located at #Le Plateau. Its presence at The Evian Championship will be the opportunity to explain how works its solution.
Back to the Evian Championship 2016
In 2016 and in partnership with Societe Generale, The Evian Championship showcased innovation and startups during the tournament. Three of them have been chosen to exhibit their solution in the Public Village:
Fitness Connect offers a service of outdoor connected fitness station. This machine is the perfect complement to a regular practice of sport.
LSee is a system which allows the user to monitor his diet according to his metabolism and his physical activity.
VogoSport is a solution aiming to improve the fan experience. With a Smartphone, the user has now the possibility to follow the event "on demand" by choosing his favorite camera angles, zooming or replaying an action in slow motion.
The Handigolf association helps persons with disabilities play golf. Societe Generale supports this association so all members can live out their dreams.
Ambassadors: professional players under the Societe Generale brand
Societe Generale reinforces its marketing offer through the signing of new two golf partnerships, thereby showing its support of these two young rising stars of golf:Julien Quesne and Rafael Cabrera Bello.
The sponsored player is a high-quality attraction available for your commercial actions and completely in line with Group communication policy. Their role is to raise the profile of the SGPB brand at golf tournaments and enable Commercial teams to benefit from dedicated days with the golfers as part of client and prospect relational operations. They add value to client events, contribute to client loyalty and provide excellent and exclusive occasions for commercial development.
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Our rugby initiatives demonstrate the nature of our commitment to this sport: steadfast support of the French national rugby union team and amateur clubs, official partner of the World Cup and organiser of university tournaments, etc. Societe Generale has been present on all fronts for over 25 years.