Societe Generale in France

Societe Generale specialises its sales set-up to enhance its expertise and proximity to customers. The Bank works continuously to adapt its omni-channel model with one goal: to provide the best banking experience across all its markets, regardless of the point of contact selected by the customer. It has revised its entire approach around the customer and key moments in the customer’s life in order to build lasting relationships.

Winner of the “Best customer service 2019” award, after six previous wins for best customer service, in recognition of the commitment shown by employees in listening to and serving customers through the branch, over the telephone and via social networks with a view to making the banking experience simpler and ensuring proximity and greater efficiency.

Customers want more immediate services and the best of quality on a day-to-day basis, with greater access to high-level expertise during key moments of their lives. In 2018, Societe Generale continued to broaden its range of digital services, notably via its mobile app. The success of its website and mobile app is reflected in the growing volume of connections, which topped one billion in 2018. Customers can now open an account and subscribe for savings and insurance products remotely.