Classical music and contemporary art are two key areas of Societe Generale’s cultural patronage policy. This policy is perfectly aligned with the Group's culture and core values and is characterised by:
- steadfast, ongoing Group commitments over several decades
- the desire to promote creativity and innovation with a focus on excellence, reflecting the high expectations that Societe Generale teams have of their own performance
- a commitment to open-mindedness, outreach and discussion with all relevant audiences—the cultural community, the general public and Group employees.
Where contemporary art meets the business world
It all began with the construction of the Societe Generale towers at La Défense, which offer amazing spaces for exhibiting art. The Group began collecting contemporary art in 1995. As the collection has grown over the years, it has become the basis for a genuine policy of corporate patronage. It includes work by some of the greatest names in contemporary art such as Pierre Soulages, Pierre Aleschinsky, Zao Wou-Ki, Antoni Tàpies and Thomas Ruff, as well as up-and-coming young artists and artists from emerging countries.
Sharing our passion for classical music
Music sponsorship is a vital element of Societe Generale's cultural tradition. Over the years, the Group has supported a large number of orchestras and musical ensembles. In contrast with initiatives that aim for immediate publicity by way of one-off events, Mécénat Musical Société Générale (MMSG)'s policy is characterised by its continuity. With ongoing support from senior management that looks beyond changes within the Group, this policy provides lasting commitment. Financial support for ensembles and musicians lasts at least three years. These ties are then extended in other forms, including concerts, festivals and educational projects organised with the backing of MMSG. Boasting a dedicated team and structured organisation, Mécénat Musical Société Générale has built up a reputation as a key player in the world of music.
Bravo! For the second year in a row, Playing for salle Pleyel, a unique initiative in the world of business, brought together on 16, 17 and 18 November 2014, 180 singers and 60 musicians from all parts of Societe Generale to perform at this famous Parisian music venue.