Starting on 23 August, Societe Generale will post videos and reports featuring parasport athletes on social networks*. Table tennis player Thomas Bouvais, rugbyman Jonathan Hivernat and sprinter/jumper Angelina Lanza will share their preparations and ambitions for Paralympics 2016. Throughout the Games, a team of “insiders” comprising bloggers and photographers will bring the events to life by sharing photos, the atmosphere on the ground and comments from Rio on Twitter/Periscope, Facebook, Instagram and Snapchat via hashtag #AuPlusPres.
Societe Generale will team up with Gol de Letra to give young people from the favelas of Rio de Janeiro an opportunity to go along to the Paralympic Games and experience the atmosphere and competitions for themselves.
The Group is also supporting para-rower Perle Bouge, silver medallist in the London Paralympics in 2012 and silver medallist in the 2014 World Rowing Championships
The Regional Divisions and teams will also help to promote sports for the disabled through partnerships with local parasport bodies. Sessions offering initiation in paralympic challenges such as wheelchair rugby will be organised, as well as initiatives to raise awareness of disability throughout France
Promoting nationwide incentives and a local presence, elite level athletes and sports simply for leisure, Societe Generale’s work with the paralympic movement is part of a collaboration based on trust and long-term commitment.
* On www.facebook.com/TousHandisport and Twitter @TousHandisport.