Societe Generale becomes Worldwide Partner of Rugby World Cup 2011 in New Zealand and Rugby World Cup 2015 in England.

A long-term partner of rugby in France, Societe Generale’s commitment has taken on a new dimension by building a long-term partnership with one of the world’s foremost sporting events.

Team spirit, commitment and respect are values shared by Societe Generale and rugby, a sport that the Group has been actively promoting since 1987.

The Group’s presence in rugby is well established: In addition to being an official partner of the French national team and of the French rugby championship, Societe Generale also provides support to over 400 amateur clubs throughout France. Over the years, we have also extended our involvement beyond France and now support numerous national rugby federations in Asia, Europe and Africa.

Today our commitment is acquiring a new dimension, as we are becoming a Worldwide Partner of the next two Rugby World Cups, one of the major global sporting events. This sponsorship will enable us to illustrate our Group’s international strategy and strengthen our ties with rugby around the world.