International trade is growing fast, not least in capital markets. In 1896, with the second industrial revolution powering ahead, the European and North American economies return to growth, driven by oil, power generation and chemicals.

In this new economic environment, Société Générale continues to expand its operations. In 1894, it adopts the structure of a major modern lending institution, and within 20 years is operating 651 branches in France alone. Subsidiary companies and branches are springing up in Russia and North Africa, as well as in several European countries. As its workforce grows, the bank develops its own labor policy, and acquires new buildings for its central services. The excellent health of the company attracts more and more shareholders. From 14,000 in 1895, the bank has 122,000 shareholders by 1913.